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Communication & Technology

China Ban Hits Google’s Search Ad Share; Baidu Gains


Google’s search-ad revenues are eroding on a global scale in large part because China, one of the world’s fastest-growing markets for information services, has banned the U.S. company’s offerings. Meanwhile, Baidu, which is based in China, is reaping the benefits, a new market survey shows.

The report, from research group eMarketer, estimates Google’s share of 2015’s $81.59 billion search ad market at 54.5 percent, down from 54.7 percent in 2014 and 55.2 percent in 2013.

While still the largest player in search advertising, Google — based in Mountain View, California — is losing out on China’s $14.9 billion market, eMarketer said. Chinese spending on search ads is expected to grow by 32.8 percent from 2014 to 2015.

Baidu is predicted to reach second place in search-ad revenue worldwide in 2015, followed by Microsoft’s Bing and Yahoo’s combined share of 6.5 percent. In fifth place is Sohu, another Chinese Internet company, which eMarketer predicted will grow at 61.6 percent in 2015, far outpacing any other search engine.

As spending on search advertising increases, eMarketer estimates that the market will reach $130.58 billion worldwide by 2019, up from 81.59 billion 2015, at 10 percent compounded growth. This global rise will further support China’s market growth and strengthen Baidu and Sohu.

Source IB Times – China Ban Hits Google’s Search Ad Share; Baidu Gains

 

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About Sky In Company

I am Genevieve Cheung, originally from Hong Kong. After completing secondary studies, I moved to Australia where I completed a degree in Bachelor of Business Management at the VUT in Melbourne. After graduation I moved to Italy where I have been living for more than twenty years. My vast cultural background and extensive linguistic knowledge (speak and write fluent English, Mandarin/Cantonese Chinese and Italian), allow me to join our company- SKY IN COMPANY (HK/ITALY). We provide main services such as web-site translations from Italian/ English to Chinese/English, and SEO services for the Chinese search engine "Baidu". Our offices, based in Hong Kong and Italy, have a young and dynamic team with collaborators around the world. Sono Genevieve Cheung, originaria di Hong Kong; dopo aver completato gli studi secondari, mi sono trasferita in Australia, dove ho conseguito una Laurea in Bachelor of Business Management presso la VUT di Melbourne. Dopo la Laurea mi sono trasferita in Italia, dove vivo ormai da più di venti anni. Il mio background culturale e la vasta conoscenza linguistica (parlo e scrivo correntemente l’inglese, il cinese mandarino e l’italiano), mi consentono di partecipare in quest’attività di traduzione in Italiano/English/Cinese. La principale attività della nostra ditta – SKY IN COMPANY (HK), consiste nella traduzione in lingua cinese di siti web italiani, nonché di servizi di tipo SEO rivolti al motore di ricerca cinese “Baidu”. La nostra ditta principale, con base in Hong Kong, dispone di un team giovane e dinamico con collaboratori in tutto il mondo. WWW.SKYINCOMPANY.COM skyinhk74@yahoo.com.hk HONG KONG OFFICE: Flat b 15/F, Block 7 Yee Mei Court, South Horizon, Ap Lei Chau, Hong Kong Island Hong Kong Tel: ++852 92235260 ITALY OFFICE: Via Metastasio 27 Firenze 50124 Italy Tel: ++39-347 1429011

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