Chen Guangbi, a Chinese billionaire, philanthropist, and the Chinese version (not a copy) of Richard Branson, the eccentric who is always conscious to be in the media.
He decided to sell clean air in cans. The introduction of a new product, of course, was preceded by a press conference. Journalists didn’t hesitate to ask Chen, where he got the idea to sell air.
The entrepreneur said that “the product is designed to increase public awareness of environmental pollution and to get them thinking.”
The manufacturer added that he does not expect extraordinary results of the sale and issuance of a new product, rather it is more important that it is happening.
The question is not about cheating potential customers, provided that the air is fresh, and the packaging is clear.
Chen didn’t expect to make any profit selling canned air. The price per can was 5 Yuan. The number of cans was more than 100,000.
Sceptics believed that no one would buy them. They went in one day.
“If we do not take care of the environment, in 20 years our children will have to walk every day in gas masks,” explained Chen.Source: chiny24 – “Nowość na rynku: powietrze w puszkach” – translated from Polish
- Canned Air Now for Sale in China (weirdasianews.com)
- China Now Selling Scented, Canned Air (ubergizmo.com)
- Chinese Millionaire Sells Canned Air (huffingtonpost.com)
- China plans emergency measures to control Beijing air pollution (chinadailymail.com)