Advertisements
//
you're reading...
Motoring News

Lexus IS-F Australian Pricing (2008)


Luxury Japanese marque Lexus has dropped a bombshell on its German rivals in the sports luxury segment by announcing an aggressive and very competitive price for its first dedicated performance model, the IS-F.

Widely predicted to cost around or just under the $150,000 mark thus undercutting the Audi RS4 ($164,500) and BMW M3 ($157,000), Lexus Australia has done a tremendous job in negotiations (with Lexus HQ) to secure the IS-F for a recommended retail price of $129,000.This price even undercuts the aggressively low price positioning of the Mercedes-Benz C 63 AMG sedan which retails for $139,500, thus establishing a new benchmark for the highly competitive sports luxury market.

Lexus chief executive John Roca said: “The IS F will bring a strongly competitive force to the performance sedan market,

“Almost 20 years ago we arrived in the luxury market and raised the bar in terms of build quality, specification and value.

“In 2008 we have targeted our performance car rivals.

“IS F enters one of the most competitive categories,” Mr Roca said.

“This category is all about passion and brand values. With the IS F we have the brand values – the passion comes with the first drive.

“The core Lexus values are what will set us apart from the competition.

“Lexus is extremely excited about the arrival of the IS F and the new clientele it will bring.

“Furthermore, Lexus now has a hero car that will stimulate sales of other IS models,” he added.
The Lexus IS-F is equipped with a compact 5.0-litre V8 engine developing over 311 kW and 505 Nm of torque for a 0-100 km/h sprint time of a shade under 5 seconds. Drive is sent to the rear wheels through an eight-speed Sports Direct Shift (SPDS) gearbox, offering up-shifts of just 0.1 second.

Australian-spec IS-F, which arrives in dealerships later this month (October), will come fully equipped – the only option is to delete the sunroof.

October 14th 2008

Advertisements

About Craig Hill

General Manager at Craig Hill Training Services * Get an Australian diploma by studying in your own country * Get an Australian diploma using your overseas study and work experience * Diplomas can be used for work or study in Australia and other countries. * For more information go to www.craighill.net

Discussion

One thought on “Lexus IS-F Australian Pricing (2008)

  1. Great car – show me what it can do ???? *smile – do you remember how used the line in their TV commercial ??? Neither can I. I’m a Lexus girl., but also an Audi woman.

    Like

    Posted by viveka | April 1, 2012, 7:25 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Advertisements

Get An Australian Diploma

China Daily Mail

China Daily Mail is not affiliated in any way with The China Daily or the government of the People's Republic of China.

Enter your email address to receive an email each time an article is published, or join our RSS feed. 100% FREE.

Want to write for China Daily Mail?

Read "Contributor Guidelines" above to join our team of 68 contributors. Write news or opinion about issues in China, or post photos and video. Promote your own site.

Recent Posts

China Daily Mail Stories Have Been Featured In:

Advertisements
%d bloggers like this: